.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, once accustomed to getting billions in venture capital yearly, have brought up virtually $360 thousand so far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That decline results from market saturation, improved regulatory pressures, and also economic uncertainties.ADWEEK spoke to five VCs that continue to buy adtech business, even with these problems, concerning what they are searching for as well as what they stay away from. Perhaps unsurprisingly, these entrepreneurs are targeting chances in privacy-focused modern technologies and industry-specific locations like linked television.